I have recently read an article in “Harvard Business Review” about the latest development of marketing. There was in it an interesting question: “How to sell ‘what’ to whom?” The composite question changed the ecology of marketing. From the earliest concern: “What to sell?” to the realization of the need of asking: “How to sell?”, businessmen are now more concerned about “to whom to sell?”.

“We have different gifts, according to the grace given to each of us. Romans 12:6” It can be seen that it is paying increasing attention to human’s individual needs. It’s more inspiring to put the question in the education context: “How to teach what to whom?”. Teachers used to ask “What to teach?” and realized that more research was needed on “How to teach?” This is the so-called pedagogical research. Today, the education profession should concern more about “to whom to teach?” for we teachers are paying increasing attention to the individual needs of our students.